According to Microsoft, roughly 90% of Windows users purchase the operating system preinstalled with a new PC. And if you ignore the Hackintosh crowd, 100% of Mac owners purchase OS X with a new Mac. Any PC purchased with Windows XP or Windows Vista since October 2001 qualifies for a discounted upgrade to Windows 7, for a price as low as $50. But only a select group of Mac owners qualify for those $29 upgrades. A large number will have to pay $169 for the privilege of installing Snow Leopard, and another large group of Apple customers won’t be able to install Snow Leopard at all.
In one of its brilliant “I’m a Mac” ads recently, Apple lampooned the complexity of Microsoft Windows with a dizzying display of fine print that eventually filled up the screen and covered up both characters.
I thought of that ad when I saw Apple’s recent announcement that it was going to make its next Mac OS X upgrade, Snow Leopard, available as a $29 upgrade. That sounds so much better than the broad range of prices that Microsoft is going to charge its customers for Windows 7 upgrades. Too bad the $29 upgrade is not that simple. In fact, according to my analysis of Apple’s own sales figures, 57% of Apple’s customers who bought and paid for new Macs in the past five years are ineligible for those cheap upgrades.
No comments:
Post a Comment